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The Muse

Welcome to the Adamantean Blog
A fellow was stuck on his rooftop in a flood, praying to God for help. A man in a rowboat came by and the fellow shouted to the man on the roof, “Jump in, I can save you.” The stranded fellow shouted back, “No, it’s OK, I’m praying to God and he is going to...
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Last year I wrote that the Battersea-based BSC show was the best show of the year. Fast forward 12 months and it remains a Show that really understands what it’s trying to do. Top-end content production is a growth sector, with the FAANGs confirming their collective commitment to the UK. The Studios, production companies, post-production and rental...
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So Adamantean is three years old, and we cannot hide our surprise at how fast the time has passed. It is a well-established truism that most business failures occur within their first three years of trading. Survive those initial 36 difficult months and you may no longer be considered a ‘Start-Up’. And so, despite the...
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For the first time in a good few years, I’ve left this year’s IBC networkathon with a really positive mindset.  Everything just seemed to work this year. The sun shone, which always helps, and made the decision to remove the tent from the Beach a good one. In previous years, the tent cover created an actual echo...
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Having just returned from a lovely but ‘changeable’ week in Cornwall where the roads were so steep they were almost vertical, and the weather was so bad it was almost horizontal, the impending end of summer holidays is a reminder that Europe’s largest trade show is fast approaching. Amsterdam is a busy place for the...
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Adamantean customer, David Diley was recently commissioned to make a commercial for the Panasonic EVA-1 camera. David is a freelance filmmaker, DOP, Editor and Colourist; but predominantly an underwater cameraman so naturally this commercial would be shot beneath the sea! Click on the below link to read David’s in depth (see what we did there!)...
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A while back, my daughter showed me some history homework she’d had marked by her teacher. There were none of the ticks and V.Goods I was expecting, but two unfamiliar acronyms. WWW and EBI. When I asked her what this meant, she informed me in the patronising tone that only an 11 year old can really...
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As my Facebook and Twitter feed morphs from the obligatory “here we go again” and “look out Vegas, I’m coming to get you” status updates to the more subdued “Broken” and “BA, you’re rubbish” posts, I see that another NAB has come and gone.  The industry marketing machine was in full flow, and I feel...
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