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So Adamantean is three years old, and we cannot hide our surprise at how fast the time has passed. It is a well-established truism that most business failures occur within their first three years of trading. Survive those initial 36 difficult months and you may no longer be considered a ‘Start-Up’. And so, despite the...
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Adamantean customer, David Diley was recently commissioned to make a commercial for the Panasonic EVA-1 camera. David is a freelance filmmaker, DOP, Editor and Colourist; but predominantly an underwater cameraman so naturally this commercial would be shot beneath the sea! Click on the below link to read David’s in depth (see what we did there!)...
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A while back, my daughter showed me some history homework she’d had marked by her teacher. There were none of the ticks and V.Goods I was expecting, but two unfamiliar acronyms. WWW and EBI. When I asked her what this meant, she informed me in the patronising tone that only an 11 year old can really...
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As my Facebook and Twitter feed morphs from the obligatory “here we go again” and “look out Vegas, I’m coming to get you” status updates to the more subdued “Broken” and “BA, you’re rubbish” posts, I see that another NAB has come and gone.  The industry marketing machine was in full flow, and I feel...
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Well, on a strictly binary “was I right or was I wrong?” I clearly got it wrong. But walking around the show this year as a BVE veteran, one could be forgiven for thinking you’d walked in to the wrong hall.  For me, the show has always been about broadcast and production kit. Cameras, lenses,...
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It’s not often that every single person I speak to at any given trade show is raving about it. Those of you who have read some of my previous Trade Show blogs/rants will know that I’m not always effusive about them.  But that happened this weekend, and the BSC has hit the Goldilocks sweet spot for a show. A trade...
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What does loyalty mean to you? It’s such a personal, visceral emotion that it must be unique to each of us? I’m prompted to ask by two calls that I received last week from old customers that I helped many years ago. One used to have his own business, but is now an employee of...
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Anyone ready for the new Premier League season? Nah.. me neither. The World Cup joy of seeing the Koreans outplay the Germans will live long in the memory, and the gut-wrenching tension and ultimate success of an England penalty shoot out was pretty epic, and cathartic for those old enough to remember Turin, 1990. Just...
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By now you all know what Adamantean does. Some of you will be existing customers already. Some will be potential customers considering financing your next equipment purchase and some of you will think it’s useful to know we’re here, but finance is probably not for you.   If you fall into either of the latter...
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On the tube on the way home from the Media Production Show, I found myself comparing trade shows, and pondering what I need and expect from them. I’m sure your calendar, like mine, is littered with trade show dates throughout the year, and the decision about making the effort getting to, and spending a day...
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